A fifth of a billion businesses use Facebook to connect with customers, grow their brand presence, drive traffic, and boost sales. Over 200 million businesses use Facebookįacebook has long been one of the most popular platforms for businesses, and this stat proves it. Related: 12 TikTok Statistics That’ll Help You Master The Social Platform 4. Rival social platform Twitter ranked in fourth place and Instagram, another social app owned by Facebook, ranked fifth on the list.
Contrary to popular opinion, Facebook doesn’t seem to be going anywhere anytime soon and continues to command a huge share of internet traffic.Īccording to Similarweb, Facebook ranks third in a list of the most visited websites in the world. However, the stats show a different reality. It’s often said that Facebook is a dying platform that’s ‘on its way out’, so to speak. Facebook is the world’s third most trafficked website (Source: Hootsuite)įirst, let’s start with some general Facebook statistics that tell us more about the current state of the platform. The average Facebook user clicks on 12 ads every month.Facebook has raised $5 billion for various causes through fundraisers.Facebook is the world’s third most trafficked website.“It’s clear we have a lot more to do and we’re working every day to meet this challenge, not because of pressure from advertisers, but because it is the right thing to do,” she said.These are our most interesting statistics about Facebook: A civil rights coalition that includes the Anti-Defamation League and the NAACP launched the #StopHateforProfit campaign, calling on major companies to halt advertising on Facebook for the month of July due to the platform’s “repeated failure to meaningfully address the vast proliferation of hate on its platforms.”īut whatever financial impact there may be from the boycott would not be seen during the second quarter, which ended in June.įacebook CFO Sheryl Sandberg pointed to the company’s meeting with the organizers of the boycott to listen to their concerns, as well as publishing an independent, two year civil rights audit. “In many ways amidst this very difficult period for people around the world, our services are more important now than ever before.”įacebook is also confronting a major advertising boycott that includes numerous household brands, such as Hershey’s, Starbucks and Patagonia. “Since Covid emerged, people have used our services to stay in touch with friends and family who they can’t be with in person, and to keep their businesses running online even when physical stores are closed,” Zuckerberg said on the call. Zuckerberg reused some of his prepared remarks from yesterday’s hearing on the call, touting the tech industry as an “American success story,” and saying that “the products we build have changed the world for the better and improved people’s lives.” “Is that really what policymakers want in the middle of a pandemic and recession?” Zuckerberg added. … it would probably be felt at a macroeconomic level.” But the much bigger cost of such a move would be to reduce the effectiveness of the ads and opportunities for small businesses to grow. “It’s true that making it more difficult to target ads would affect the revenue of companies like Facebook. “I’m troubled by the calls to go after internet advertising, especially during a time of such economic turmoil like we face today with Covid,” Zuckerberg said. On a call with analysts, Zuckerberg and other Facebook executives repeatedly played up how much they believe the platform helps small businesses and that significant changes could hit the broader economy. On Wednesday, Facebook CEO Mark Zuckerberg appeared before Congress along with CEOs from Apple, Amazon and Google parent company Alphabet, where they were grilled about their competitive tactics. The earnings release comes at a sensitive moment for the company. The company said its daily and monthly active users numbers “reflect increased engagement as people around the world sheltered in place and used our products to connect with the people and organizations they care about.” However, the company said as stay at home orders begin to ease, it expects engagement to be flat or to slightly decline in the next three months, compared to the past quarter.įacebook’s stock jumped more than 7% in after hours trading Thursday following the earnings report. With more eyeballs, Facebook also saw revenue grow 11% to nearly $18.7 billion for the second quarter, even as the broader economy contracted. When factoring in all of Facebook’s various apps, including Instagram and WhatsApp, the company topped 3 billion users for the first time. The global pandemic is proving to be a boon for Facebook’s user numbers - at least for now.įacebook said Thursday that it had 2.7 billion monthly active users at the end of the June quarter, a 12% increase from the prior year.
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